In today's world, visual impressions are absorbed faster than text. For the new website and social media campaign of Health Mate, a wellness company specializing in infrared cabins, a list went in search of models to act in the videos. Health Mate understands the vital importance of carefully selecting models to aptly convey the message.
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A model for every scenario
For the videos, marketing agency Media Architect created four diverse scenarios, in which each individual enjoys a relaxing session in a Health Mate infrared cabin. a list went to work with this and searched for four different profiles, each fitting a specific scenario. In the first scenario, model Elke took on the role of an energetic, athletic woman enjoying a relaxing session in an infrared cabin after an intense workout. This video reflects the benefits of recovery after physical activity. For the second scenario, Health Mate chose an elderly man seeking relief from back, neck and wrist pain thanks to the therapeutic properties of infrared cabins. This video highlights the product's ability to have a positive impact on the well-being of the elderly.
Balance in business and recovery after exercise
For the second day of shooting, two different scenarios were again scheduled. Specifically, we had to look for a businessman and a sportsman to play the roles Media Architect had written out for them. In the first scenario, the focus was on the role of infrared cabins as a haven for busy business people. The marketing agency chose the hectic nature of business life followed by the calming effect of a session in the cabin. In the second scenario, Health Mate presents their product as the ideal companion for the athletic man in need of relaxation after strenuous physical activity.
International campaign
The result of the thoughtful selection of models and strong visual narratives can be seen on Health Mate's official website. Here, the benefits of infrared cabins are conveyed in an engaging and compelling way, making it easy for potential customers to identify with these experiences. In addition, Health Mate was successful in targeting the right audiences through a targeted international social media campaign. By utilizing various platforms and strategies, the company effectively addressed the diverse needs of its global audience. This not only helped to increase brand awareness, but also encouraged engagement and interaction with potential customers around the world.
