Vibrant cuisine, smiling faces and unexpected moments of love and playfulness are the essence of this Inex yogurt campaign. Inex, the pioneer in dairy products, launched the campaign in January 2023, the momentum to make good intentions come true.
Looking for a studio? Our clients can use the studio in collaboration with our partner Lesley Hoste Photography.
Make-up and hairstylists can be booked to achieve perfect results.
A real family
Working closely with branding agency SKINN, the campaign was created. SKINN had a vision: a yogurt campaign that captures the essence of real family life. They did not want stylized perfection, but rather the raw beauty of everyday interactions. To bring this vision to life, a list was contacted. We began the search for a family that possessed not only the right dynamics, but also that touch of charm that would steal viewers' hearts. Several families were suggested, and in the end the client chose a warm Dutch family.
Magic in everyday moments: authentic imperfection
The Inex yogurt campaign embraces the authentic imperfection of family life, with a focus on loving interactions and genuine emotions. The scene continues in a kitchen where things are hectic, where real life is lived. These ordinary but actually extraordinary fragments of everyday life bring out the true essence of family and are at the heart of the campaign.
The art of image and movement
To capture these unique moments, both photos and videos were taken. The cameras were rolling in bustling Antwerp, where the Dutch family shared their authentic story. The images bring the viewer directly to all the values that Inex is all about. A successful campaign!
