Strength and beauty in every city

Revitalift is for anyone who wants to feel confident and radiant. During the casting process, we deliberately sought out models aged 40+ with charisma and character, precisely the target group that Revitalift focuses on. So we weren't just looking at their looks, but also their personality and presence. Women with their own stories, who know their lives and their cities and radiate that. In this way, the campaign brings authenticity and connection with real people and their cities.

The models behind the campaign

The campaign revolves around powerful women who represent their cities. Our A-list models Elke and Tessa took center stage: Elke as the face of Antwerp and Tessa of Rotterdam. The shoot took place in the heart of Amsterdam, where the entire production was completed in a single day. Each model was given a tight schedule to create that one strong, characterful campaign image that perfectly captures the essence of Revitalift.

A campaign that hits home

The result is a campaign that truly belongs where it should be: in the heart of the cities that shaped these women, on the streets where their stories began. The campaign is visible throughout Belgium and the Netherlands, with each model proudly representing her own city. In this way, the powerful images connect the individual stories of these women and bring the essence of Revitalift directly to the people for whom the campaign was created.