Sioen Industries, in collaboration with GBL Studio, has launched 'SYNQ,' a new brand of workwear that combines the perfect synergy between functionality and fashionable elements. SYNQ, a name that stands for "to work well together, to match well," perfectly embodies the purpose of this clothing line. This was translated into this photo shoot, where the models posed in sync each time.
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Dynamic duos
To represent SYNQ, two striking duos were selected from the modeling agency a list, consisting of four male models. a list played a crucial role in finding models that perfectly matched SYNQ's identity. By selecting models from different countries and backgrounds, the aim was to create a representation that reflects the diversity of the audience SYNQ wants to appeal to. Clothing samples were sent to them prior to the shoot. This not only gave the models a first impression of the garments, but also provided an opportunity to share their professional insights. The feedback received, along with photos that illustrated the fit, was key to creating a unified look.
Professionalism on set
The two-day photo shoot took place in April in beautiful West Flanders. The weather gods were not favorable to us on the first day, but that did not stop commercial photographer Marc Wallican from capturing breathtaking images. With every ray of sunshine, we shot into action. The true power of professional models was evident here. They effortlessly switched between different weather conditions and remained focused on the intended goal. The second day, on the other hand, was radiant and efficient, resulting in several successful shots with synchronized poses by both duos. This daily dynamic highlighted not only the flexibility of the team but also the ability of professional models to create the illusion of ideal weather conditions even in less favorable conditions.
International unveiling
From the series of photos taken during the two-day photo shoot, four powerful campaign images were chosen. The unveiling took place during the leading A+A trade fair in Düsseldorf, where the four chosen images shone for the first time. This German trade fair is known worldwide as a stage for innovations in occupational safety and professional clothing. Professionals were able to browse the catalog, which featured several images from the photo shoot. This provided the ideal setting for SYNQ to present its pioneering approach to workwear to an international audience. SYNQ is not only conquering the Benelux countries, but also France, Germany, Austria and Switzerland.
