Tiles are more than just a functional element in an interior. They form the basis of atmosphere, style and experience. At Westvlaams Tegelhuis, they understand this like no other. That's why they wanted to give their iconic "Beauty in Tiles" campaign an update: a 2.0 version that not only emphasizes the aesthetics of tiles, but also has a warm, homey feel.
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Beauty in Tiles 2.0
Together with branding agency MOQO, we worked on an updated version of the Beauty in Tiles image, a campaign that embraces contemporary tile trends and brings to life the sophistication of interior design. When aesthetics and atmosphere come together, magic happens, and that's exactly what we wanted to capture: a visually strong campaign image that not only highlights the beauty of tiles, but also exudes a warm, homey vibe.
A fresh look at beauty in tiles
Beforehand, every detail was carefully worked out: from the choice of tile to the styling of the model. This time we opted for a warm undertone in keeping with contemporary tile trends. Tiles such as Travertino Rosso and Red Persian form the perfect base and create a harmonious whole. To enhance this color palette, model Colette was selected - her copper-colored hair adds an extra dimension to the composition and completes the picture.
An eye-catcher on the facade
Thanks to the stylish photography, refined make-up and a concept worked out to perfection by MOQO, the final result not only exudes class, but also conveys a sense of coziness and luxury. This campaign image is therefore given a place of honor on the façade of West Flemish Tegelhuis, where it perfectly reflects the essence of their craftsmanship and style. With this campaign, we take another step in the evolution of 'Beauty in Tiles'-a timeless aesthetic, with a contemporary, warm touch.
