The JEZ! festival, an initiative of DPG Media and successor to the beloved Red Noses Day, promised to be an unforgettable journey through several cities in Flanders. And it was! No less than 3,824,601 euros were raised for 200 youth organizations in Flanders. What role did a list play in this grandiose event? Read on!
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The mission of a list: Hostesses with a heart for interaction
As part of the Whisk live experience team, a list was in charge of supervising a unique 'The Voice' photobooth. A container unit filled with the iconic chair from 'The Voice' served as the epicenter of interaction. Visitors from all over Belgium were invited to take a seat and take an unforgettable photo. The photobooth was very easy to operate by the visitors themselves. The main task of our hostesses was to guide the visitors through the activation and give them a pleasant time.
Empathy with the target audience
At a list, we value the creation of authentic human connections. Therefore, we find it crucial to employ hostesses who not only perform their duties, but also make genuine contact with visitors. For this project, we chose students who not only have the necessary knowledge, but also feel an affinity with the target audience of JEZ! Since the festival stopped in every province, we wanted to add an extra regional touch. Therefore, we looked for hostesses from each region, so they could convey that special connection with their area.
Goal achieved! A successful festival
Due to the contribution of every vendor at the event and the active participation of all students in Belgium, the JEZ! Festival was a great success and we managed to raise significant funds for youth organizations. With the support of all of Flanders, this year we raised no less than €3,824,601 for about 200 organizations in Flanders and Brussels that work for young people, a cause our company fully supports.